Tell your visitors a bit about yourself, your brand, and how it all came to be. You want to make sure that you’re not too general in your body copy.
If you’re thinking about a content marketing strategy, the better you tailor your content to your audience, the better engagement you will get. Having a niche helps, because that way you can really narrow down not just your content, but also your own expertise.
This will make it easier to brand your business and yourself.
Leif Strömquist our president from the first minute of EFOL has left us on the 9th of May 2014. Our thoughts go to his family and in first to his wife. Leif was the founder of EFOL 1994 together with Martins Gaiglas in Latvia. We are thankful for the time we were together with him and all the good memories about him.
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